children’s book marketing, special events, and connections

She knows exactly how to place and promote a book so that it’s seen by the most decision makers. Her understanding and historical knowledge of children’s publishing is invaluable. 

Amy Baum is a creative, impassioned advocate for children’s books and their authors. I am amazed at the depth of her knowledge and the breadth of her experience. 

Whether it’s a book-themed dinner for a few or a grand literary festival for a thousand, Amy’s events are consistently polished, creatively detailed, and fun. 

Whether communicating with publishers, authors, or coordinating projects, she always brought a friendly, professional, and effective style to her work. Her ideas were often innovative and insightful, contributing positively to our growth and success over the years. 

Amy and I have worked on over 100 author interviews together for over 13 years. She demonstrates an incredible ability to organize, facilitate, and delegate tasks to multiple parties involved. 

In all the years of connecting books and authors to their audience I never met anyone so thorough and meticulous in looking to every means to increase book sales, make an author happy, have a bookstore revel in their success and a library or classroom grateful for an event that connected their students with the world of books and reading. 

There are many reasons I can recommend working with Amy on any project of any size. In addition to her unfailing loyalty, it is her dedication to making every project, regardless of difficulty, run smoothly and efficiently. Every possible complication is considered in advance and prevented from becoming a problem. 

I’ve had the pleasure of working with Amy Baum to create a series of monthly interviews. Amy handled the complex task of organizing the diverse lineup, using her far-ranging connections, depth of experience, and extraordinary insight into the world of children’s books to develop a roster of voices that was compelling and inventive. 

Amy was truly a pleasure to work with. She approached her job as The Red Balloon’s Events Coordinator as a consummate professional. She understood marketing strategy, she was sensitive to each author’s / illustrator’s preferences, and she planned creative and interesting events. 

I always breathe a big sigh of relief when I have Amy Baum on my planning team. She consistently performs at the highest level of professionalism with any project, thinking through every detail and seamlessly navigating tricky situations. 

Amy helps publishers grab and hold the attention of teachers, librarians, wholesale suppliers, and ultimately, young readers through her creative and singular promotions. She is a master networker who knows the children’s book market and the people in it.